Story
This September, in the run-up to the TFWA World Exhibition, the Blue Dog Group and all it's agencies is taking on a major endurance challenge — cycling 828 miles. Being done on exercise bikes in our offices. That’s the equivalent distance from our UK headquarters all the way to the Palais des Festivals in Cannes. But this is more than just a fitness challenge. We’re proud to be doing it in support of our chosen charity, Cancer Research UK, a charity whose work is vital to millions of people and families across the country. Cancer affects 1 in 2 of us in our lifetime. It’s a disease that doesn’t discriminate — touching lives regardless of age, background or circumstance. The breakthroughs driven by Cancer Research UK have helped double cancer survival rates in the UK over the last 40 years, but there is still so much more to be done. By supporting this initiative, you’re helping fund groundbreaking research into prevention, diagnosis, and treatment — research that gives people more time, better outcomes, and, ultimately, hope. From September 1st, we’ll be pedalling towards our goal and sharing our progress along the way. Whether you’re able to donate or simply help spread the word, every bit of support means a great deal to us and to the cause. Thank you for helping us make every mile matter.