Tony Campbell Chief Executive of the Motorcycle Industry Association. I have had a passion for bikes since an early age having raced for many years. I am undertaking the formidable "Long Day Up" challenge that takes place on the longest day of the year.

I'll be leaving Land's End at sunrise on the 21st June 2019 coxing my Aprilia Pegaso all the way to John O'Groats before the sunsets on the same day.

We'll be following a designated route, so they'll be no cheating.

You may think that riding a motorcycle through beautiful countryside isn't much of a challenge, certainly when compared with those who run marathons dressed as random buildings and the like.

However, coming from London and having to venture north of Watford will bring its challenges, what about the language barriers having to interact with Cornwallers, northerners and even the Scots (don't be fooled by the surname). I'm breaking into a sweat just thinking about it.

Unfortunately, we all know someone who has been affected by cancer, my father lost his life at the early age of 64 from an aggressive type of leukemia where he endured a short battle of just 3 weeks from diagnosis to losing his life. Whilst treatments are improving all the time, this devastating disease continues to affect a greater number of people than ever before, cancer research needs our help ! Please give generously to this fantastic cause, as not only will you be supporting the work of Cancer Research UK, you can also smile at my suffering, alone, miles from home, lost, out of fuel.......somewhere out there in the wilderness that is the Watford Gap Services or somewhere similar.